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| Aamir Ahmad |
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| Founder, Dwell |
Aamir Ahmad launched in dwell Nov 2003 as a multi channel company (mail order catalogue, online presence and a small store in Balham, South London). Over the past 4 years dwell has grown into a strong multi channel retailer with a significant online presence and seven stores (South & North London, Birmingham, Glasgow, Manchester, Trafford and Cheltenham) with a combined turnover of over £15m. The 128 page catalogue is produced bi-annually in February and September with mailings currently running at 1.2million per annum. The customer base currently stands at 65k active buyers (total universe of 135k). Aamir was the founder and CEO of furniture mail order catalogue Ocean which he ran for seven years. |
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