Speakers   Toby Ash Co-Founder & Brand & Business Development Director, Sofa Workshop & New Heights Sick of cheap, flat pack furniture, Toby Ash and two friends set up retailer New Heights which offers well priced furniture that uses lots of proper joinery and solid wood. Their first store opened in October 1999 and has rolled out to 18 sites across the country. In 2006 they bought the 34-store Sofa Workshop chain, making them the largest mid-upper market furniture group in the country. Both brands specialise in well-priced, hand made furniture much of which can be adapted and customised by customers. The group turns over £42 million, has 52 stores nationwide and is enjoying double-digit annual growth.
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